In 2050, Half Of World Population Will Have Myopia

80%

of learning occurs through vision

87M

pairs of glasses thrown away every year in EU

18M

Kids with vision problem by 2020. 50M by 2050

35%

of Europeans with eye disease by 2020

34%

immediate increase in productivity by correcting near-vision loss with glasses

$2c

is only a donation per person per year related to glasses 
(e.g. water 8,2$ and malaria 2,4$)

90%

of the world’s visually impaired live in low-income settings

3Y

People change glasses every 3 years

How to make sure there is an immediate impact for each actor of the process?

OLD GLASSES OWNERS

DELIVER OLD GLASSES TO OPTICIANS

OPTICIANS

CHECK THE OLD GLASSES DONATE $1 OF EACH NEW SOLD

AMBASSADORS AT SCHOOLS

MAKE SURE IT FITS GIVE ONE PAIR PER CHILDREN

SCHOOL KIDS

RECEIVE A PAIR OF OLD GLASSES

People who know what it is not to see and want to make a change

Behavioral and psychographic

Connection with the community Campaign in shops

Good quality branded optical shops

Shops where the customer is 1st
Active community participation

Social workers with network

Field workers who care about local 
community and education

Kids in school

Education is the key
Check up every year

Behavioral and psychographic

Connection with the community
Campaign in shops

Good quality branded optical shops

Shops where the customer is 1st
Active community participation

Social workers with network

Field workers who care about local
community and education

Kids in school

Education is the key
Check up every year

Be Part Of A Community

  1. We are committed to build a better world, every single day again
  2. We work towards a vision in which people’s basic needs such as education are fulfilled & we actively contribute to this.
  3. We value our people and contribute toward a global environment in which people can live safe, healthy and productive lives.
  4. We focus on improving the quality and efficiency of our operations while reducing our environmental impact. We try to minimize the impact on the environment.
  5. Meeting the demands of the increasing global population and improving the standard of living throughout the world will require infrastructure development including access to safe and reliable energy sources.
  6. We conduct our business in a manner that respects human rights. We encourage all employees and members to participate in activities that strengthen our communities.
  7. We care.